Our Mission

DESIGNPRINCIPLES101.COM is a richly dynamic art and design learning environment created by educator Howard Schneider. Its purpose is to provide a valuable and easily accessible learning environment for creative people seeking to discover, improve, renew or expand their creative skills. Its original intention remains intact: to benefit evolving creatives through a focused introduction (or reintroduction) to Design Principles. In the broader view, this site is about personal and professional creative expansion.

Students both current and former, or those people without access to a traditional institution, will find a variety of freely accessible tools and features designed to help enliven the visual arts and design experience. Educators will find a dedicated set of resources and exercises that can be easily adapted to meet the needs of their students. Learning outcomes include a more developed sense for rhythm, balance and structure.