A6 Proportion: Hierarchy & Focal Point

The automobile ad is typical of consumer advertising from the 1950's. This one has all the cliches, including the notion: "Everything's of equal importance". Contemporary design typifies the notion that immediacy and resonance are the holy grail.

The automobile ad is typical of consumer advertising from the 1950’s. This one has all the cliches, including the notion: “Everything’s of equal importance”.

Exercise: Find a vintage magazine or newspaper ad with multiple focal points. Deconstruct the entire ad and reassemble it into a composition with a visual hierarchy starting from a single focal point. The composition should contain a rhythmical sequence of your choosing, based upon ideas based on the Exercises in Rhythm section.

When you’re done, post and share: Facebook, Pinterest or Instagram.

Click here to again view the definitions for Proportion.
Click below to view specific examples on Pinterest and YouTube:

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