Unity

Unity Similarity, oneness, togetherness, or cohesion.
Diminishes chaos.
Grouping, overlapping, containment, proximity, alignment, closure, repetition, pattern and grids are the primary ways of creating unity. Proximity (closeness) can create powerful visual tensions. Imagine two magnets at the moment just before they merge. Tensions can work with you. They can also work against you.
 These various types of Unity can create an opportunity where one item seems to exert control over another item.

Back to: Design Principles Explained