Variation

Repetition-Variation The opposite of similarity. For example: three red 1 circles and one gray 1 circle. The gray color adds variety and interest.
Adds visual dynamics.
Keeps things interesting.
Repetition and Variation work hand-in-hand, and are chiefly responsible for producing rhythm.
How much Variation or variety becomes a significant question: a lot of Variation can produce highly energetic results but it could also lead to chaos and confusion; no variation can make things boring and predictable.
A non-formulaic balance between the two extremes runs the spectrum of creative possibilities and is where the main body of art and design today exists.

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